CPG Overview

Consumer packaged goods (CPG) are everyday products that people use up and buy again often, such as food, drinks, toiletries, and cleaning supplies. Orbbit’s CPG data covers what’s in a brand’s packaged food products: ingredients, nutrition, serving size, barcode, and maker. Ingredient prices are a separate data set, Commodities, under Market Data.

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How the pieces fit

A CPG brand buys ingredients, makes a packaged product, and sells it in stores, to wholesalers, or straight to consumers online. Each data set covers one part of that path.

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Putting them together

The data sets share words you can match on, such as an ingredient or a category, so you can connect them in your own code. For example:

• Ingredient exposure. Search Branded food for products whose ingredients contain butter, then pull butter prices from Commodities to see how the market price of that ingredient has moved.

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Where the data comes from